De Tekentafel: How do you involve your target audience in the design process?

Podcast 18: Hoe neem je de doelgroep mee in het ontwerpproces?

Designers today are increasingly involved in social issues because they are able to ask new questions, use their imagination and develop methods to achieve new outcomes. They often do this by entering into real conversations and working intensively with the people they design for. What tools do they use, and what does that process look like? We talked about it with Sanne Kistemaker of social design agency Muzus, and Philémonne Jaasma of Cocosmos.